How To Improve Your Brand and Get It Found Online

okay good morning everyone I hope

everyone can hear hear me okay my name

is Gavin from mondo media and joined

with me today is Andrew Cheryl from

pretty creative say hello Andrew hello

great so today’s webinar thank you for

joining us it’s about how to improve

your brand and get offend online okay

and we’re doing this webinar not because

weird you know webinar just for the sake

of it and we feel it through it’s a

we’re touching on two very important

topics and your brand and had to get

your brand out there in front of your

customers and we feel that this is a

very pertinent topic to the time we’re

living in okay so how are you standing a

from the crowd right how are you

tracking the right audience and then how

are you promoting yourself on languages

like the digital marketing side side of

things okay so um right now we feel that

these are very two very important topics

and for times we’re living in and we’re

hoping to share some really good

insights with you today that you can

apply to your business okay and so let’s

get kicking off here so my name cabin

hollering manalo media the chief

marketing guy essentially we help local

businesses to find and reach more their

customers online which is the digital

marketing side things we work on various

types of businesses from home home

service businesses to local service

businesses like restaurants and studios

and even practitioners as well in the

health space okay so what I’m gonna do

now is I will turn you over to you

Andrew the way this is gonna go is that

Andrew will speak first and then it will

come back to me and I’ll teach you on

the head open for yourself okay so

Andrew let’s take it away hey buddy

thanks Gavin my name is Andrew Shaw I am

the founder of early creative we

specialize in creating brand and branded

experiences our goal to help in is to

take control of the brand and recognize

our full potential

we have worked revert with various

industries of all types and sizes and

I’ve found that many of these industries

if they all kind of based similar

challenges some of which why some of you

might

here today some of the challenges I

found that businesses faces that are

tired of working on their business and

not seeking positive results they’re not

attracting the desired customers they

originally intended to seek they like a

sense of momentum amongst our clients

and employees there’s certain test

points appear to be outdated and they’re

not communicating your business

appropriately or even their business

seem to be taking a back seat in the

industry now these are all challenges

various businesses face in today’s time

not just in particular now but it’s an

ongoing so it’s really important to

address these and I want to help you

tackle these challenges and see if

there’s any way we can solve them create

some solutions so before we get too much

further into this presentation I wanted

to really set that the ground for what a

brand is we can all we all have

different definitions of what a brand

might be to each other there’s no right

or wrong answer the way that I might say

it might not be the way that you

interpret it but for the purpose of the

presentation I just wanted to lay the

foundation so it wouldn’t be a brand

presentation if we didn’t talk over

these essential key components that are

representing grams so when we look at

these each of these logos we don’t see

just an apple with a bite out of it we

don’t see a checkmark we don’t see just

that a scripted text what we what these

brands have created is an emotion and

experience around these marks that

essentially is what a brand is a brand

is the emotion that that that customer

is associated with each of these

companies and how they operate so in

other words a brand is essentially what

your customers say it is and it is our

job to define what our our customers are

saying that our brand is and as a

stablish business owners we have already

started defining what our brand is but

the question is how can we improve it

and I think that’s why a lot of us are

here here today you’ve got to started a

business and we want to make sure that

what we’re doing is gonna be continuing

for the long run so today I wanted to

touch on a few ways in which we can

improve our brand

the first way that we can prove a brand

is getting curious this should always be

the first step when it comes to

improving our business because we become

so familiar with our own business that

we tend to forget how our customers are

interpreting us as a as a business

so I mentioned customers because that’s

the first area in which we should become

more curious about ways because we are

really essentially in business because

of our customers and they are buying

products from us so if we don’t know who

our customer is right from the from the

core then it makes it really hard to

make the proper decisions in order to

improve our business so I mean to get

Pacific like know who they are what they

do what they look like what type of

brand they attracted to so essentially

creating a persona around this person

that you want to create your business in

your in your brand to attract so it’s

really important that you understand

that in order ensure you can gain

momentum in and recognize that your

customers are recognizing who your

customers are when they come into your

door

the second thing to get curious about is

your competitors these competitors are

typically petted or are typically the

people that we serve our industry with

so if you’re in a construction industry

if you’re in a restaurant industry you

want to make sure that you’re

differentiating your business from them

and whether that’s a direct competitor

or indirect competitor it’s important to

learn from your competition such as what

are they doing well what are they not

doing well what type of market are they

attracting it is the same market that

you’re attracting and if so maybe we can

attract a different market that would

really differentiate your business and

finally it’s important to ask these hard

questions so what are your core values

what are the goals that you have for

your business and five years in ten

years because all those decisions will

affect how you plan on moving forward

what

what do your customers expect from your

brand what makes you different and how

much are you willing to invest in your

current brand whether that’s today

whether that three years from today all

these decisions will set you up for

evaluating your brand moving forward and

that leads us to the next step so the

next way in which we can improve our

brand is evaluate where we are today and

what direction you want to take for our

business now there are a couple options

when it comes to improving our brand

depending on where you stand in the

direction that you want to take your

business so the first option if you’re

in this if you’re in a place where you

feel like you really just kind of stuck

and you want to take you take to the

next level

the first option would be doing a brand

refresh so in other words this would be

interpreted as you see your wall you’re

it’s not like working for you and you

want to put a fresh coat of paint on it

that would be essentially what we

consider a brand refresh it is updating

the appearance of Pacific brand elements

in order to ensure while maintaining

sorry the heart of your brand so there

are several reasons as to why you’d want

to do a brand refresh so this will help

you create better consistency update

your essential brand components redesign

your logo refresh your color door

typography or update brand collateral so

just to give you an example of what a

brand refresh might look like is taking

this website from a healing tree massage

that we did about a year ago and in this

case the client was using stock photos

didn’t have a really clear idea of what

the icon that she was using colors

though weren’t really representing her

business to accurately so what we did

was we went and did the some research

discovered who her customers were who

she wanted to attract and even looking

at her competitors and we’d established

some color palates we created a font

system that was more in line with what

she wanted to what her core values were

and just really cleaned it out and made

feel more modern and appealing to her

demographic

I talked about two directions so the

second direction is a rebrand so if you

think about that brand refresh being the

paint on the wall a rebrand is

essentially tearing down that wall and

building it from scratch so in scent in

other words its reimagining the entire

look of your brand to align with you

updated brand strategy vision or Android

customer reach so some reasons that you

might want to do a rebrand rather than a

brand refresh is if you’re redefining

your DNA of your business structure and

how you operate

you’re changing your business strategy

you may be targeting a different market

or even maybe you change your business

name and you want to your whole brand to

appeal to that new naming and that new

system or perhaps maybe he never done a

brown before and you want to start from

scratch a great example of a project

that we did was for a tattoo shop so the

tattoo shop was your and originally

before we did the rebrand was it just a

generic tattoo logo it’s kind of a black

letter very heavy goth kind of a look

but that wasn’t the direction that the

business wanted to take their customs

their friend and they wanted to attract

it more of a higher and female target

market so what we did was we cleaned it

up and try to think of a way that would

allow their business to appear more to

that demographic and taking that further

would be devastating to their entire

business in their brand ensuring that

every component of their business and

their grad identity was fitting that

experience that they wanted to create

and creating that emotion that we spoke

about earlier throughout every component

so that they would feel like they’re

reaching and connecting with their

customers in the way that they wanted to

so I talked a little bit about

consistency so that was the next point

that I want to bring up is in another

way in improve your brand so even if you

don’t do anything today or if you don’t

do a brand refresh or a rebrand or you

just simply ask a question I I would say

the most important thing and doing a and

you’re improving your bread is to be

consistency allows you to take

components and every asset it could be a

business and ensure that it is aligned

with every part of your brand it is

important to be represented across all

platforms both on and offline so what

would be some of the values of it being

a consistent in your brand it allows

your customers to get to know you and

your brand it keeps your brand memorable

build up trust amongst your competitors

and so your customers it allows you to

become more recognizable and easily

identifiable and it allows you to

differentiate from your competition

because you were you’re setting yourself

up for a greater success so we went

through though through all that and ways

of improving your bread just as a

summary we talked about the challenges

that many businesses face we talked

about getting curious and then that

being the first step when it comes to

improving your brand we talked about

choosing a direction in order to improve

your bread whether that’s a brand

refresh or a rebrand or if you don’t do

any of those things it’s a most

important to be consistent being

consistent is Willis IT apart from your

competitors and allow your customers to

create that level of confidence and

trust in your business so what are the

benefit of all this what is the benefit

of improving your brand the benefits

improving a brand will extend the life

of your business will gain an excitement

in your business that allow you to save

money while dialing in was important

rather than spending money on certain

aspects that you don’t need necessarily

but you’ll be able to focus in on

element that will actually get you get

you ahead it’ll have the confidence in

your brand

effectively reaching out to your

customers you’ll be able to move forward

move toward your goals quicker by making

stream more streamlined decisions and

having clarity in the direction of your

bread so just as much as it’s important

to improve your brand it is also

important to ensure that you

getting found online so that’s when I

want to pass it over to Gavin to share

with you more on that topic

that’s excellent Andrew thank you very

much and so we’re where Andrew talks

about improvements in your brand is it a

refresh is it full rebrand or they’re

just being consistent okay and that’s

that that’s the core part of the brand

and your brand strategy but now you want

to get your get your brand out there and

get found online by your customers okay

so it’s all well and good having its

strategy but you need to get it into the

hands of your customers okay so a

reminder here we’re on can be anything

from an individual like a coach it can

be a small business accountancy firm a

restaurant it can even be an online

store like an e-commerce store a product

okay so it covers the spectrum

okay so what now and we’ve built our

strategy okay so we need to think about

ways that we’re gonna get signed online

here we’re talking about and search

engine optimization search engine

marketing digital marking at all Copsey

lights into the same same terminology

okay so I’m gonna be using getting found

online your online presence interchange

be true right the presentation so just

say keep keep keep that online it’s all

about marketing your brand online

okay it was it look like compute

something like this and they did a

Google search environment my company is

down here but I want to get up here how

do we do it and they could be in the

Google Maps how do I get my company to

appear here on my brand or something

more specific like this website called

open care for a dental practices how do

I get my company to show up here or even

in the YouTube shirts search how do I

get my brand placement in these sorts of

sort of search environments okay firstly

we’re gonna take care of the

fundamentals all right sis

son of foundations first your website is

your lifeblood okay so like the way the

foundations of your home need to be

rock-solid so does your website it needs

to be really solid so why because

Google’s gonna analyze every single

element of your website to determine how

much of a subject area expert you are

and then rank you accordingly okay so

what’s expected of you what’s expected

is depth and breadth of knowledge on a

subject matter okay do you have a large

resource area on your website an FAQ

section and you have educational and

informative videos for your audience

okay so then Google’s gonna benchmark

you against orders in the industry and

its gonna figure out where to place you

online

accordin okay let’s look at the five

technical website essentials these are

the five essentials we really need to

take care of which are the foundations

of your website okay here’s my website

fast there’s a load under two seconds is

it secure does it have the green padlock

on the top left-hand corner alright

there’s a work on all the voices does it

have the basic SEO structures in place

which is pretty much a keyword placement

and tagging and is it easy to navigate

is a built for the user here we’re

looking at things like time on site and

bounce rates and how many pages users

are visiting procession right these are

all important metrics which Google is

going to take into consideration for

your company or your brand to determine

how to place you online okay so then

we’re gonna make sure that we’re

planning the UX which is user experience

with the technical side okay so as well

as having an aesthetically pleasing and

attractive website you want to make sure

it’s taking all the technical boxes all

the boxes that Google’s Eric or nobody

okay so you got to satisfy these two

people your user and Google under

technical so I can google it same

there are over 200 ranking factors let’s

take care of the basic ones first and

then we can move our way up through them

content strategy okay this is a massive

topic in itself okay we could really

talk content for days and days here but

we’re only gonna scratch the surface and

there’s a really good content strategist

he’s actually a local guide to Vancouver

his name is Tyler Tyler buzz ooh yeah

I’ll put his a name in the chat

afterwards he is a really fantastic way

of helping you to create and to

implement content strategy really

efficient leaks are really making it

really using your time wisely okay so

should check your mind afterwards okay

so content means blogging alright so I

should be blogging all day

I hate blogging yeah most people have

the same for you is they don’t like the

idea of having to plug all day every day

okay it’s not what we’re talking about

here there is there is a difference the

difference here is when people talk

about blogging it’s in an unstructured

and with no purpose okay so we’re by

having content like writing content in

the content strategy is actually having

something doing something purposeful

that’s a logical for your user and it’s

in a structured manner okay do that and

it has an end goal in mind it’s also

that’s written for your customer it’s

not just written for yourselves written

we customer okay so that’s the

difference okay

so content and content strategy why is

it important you need to you need so we

have our brand taking care we have the

fundamentals now we need to get out

there in front of people we need to

educate and tell our story so content

and content right is great for building

trust and telling your story okay so you

gotta have those things aligned why else

is important it’s also important for

Google because you want to see fresh

content churned out on a consistent

basis as well as that your customers

want to see that you’re active on the

various different social channels and

you’re you that you’re providing

information for them that you can help

solve their problem okay does the easy

way to do you just keep it simple so

dedicate some time you want to maybe

dedicate like a three-hour block once a

week and just really focus on doing your

content and up here either are you gonna

build it into your calendar and like you

do or the elements of your business

right what medium are you gonna use we

figure out what suits you best do you

like to write you’d like to do videos

would you be better on podcast right are

you more in a conversational side which

means you could do interviews with

people I could be your your thing or if

you’re even on the graphical sorry I

didn’t even using Pinterest and

Instagram okay what platforms and

channels and tools can you use okay so

if you are maybe a business coach or an

accountant you might use Lync

because it’s more professional side if

you are a personal and product or an

e-commerce store then you might use

Pinterest or Instagram okay so you need

to see what’s available for your

industry and make where your customers

are which will determine what platforms

and channels you’re gonna use I some

tips to get you started

choose one topic per month okay

decide on the core message and the

desired outcome what do you want from

okay it’s gotta be and purposeful or

purposefully driven right

choose your platform again as an

Instagram Facebook links LinkedIn

YouTube etc okay what you gonna do now

he’s gonna create one one long-form

resource okay it could be a long blog

post could be a how-to you guide and a

video series etc okay so this is a one

long-form piece then you can chop it up

into micro blogs and create graphics and

pull quotes and take snippets from it

which is gonna add to the overall

campaign around your core piece of

content okay and then make it easy you

can use a social media publisher to

schedule it all there’s a free one

called HootSuite which led you to

connect three different social profiles

at the one time okay so some tips to get

you started

lastly mapper – okay now that your

content calendar over the course of a

month three months six months and be

consistent and and stick to this is

gonna be good because it’s gonna satisfy

Google and because I wants to see fresh

content turned out consistently it’s

also gonna keep you in check okay a lot

of people shy away from content and

content strategy but realistically if

you want to grow your business over time

be an expert subject matter in your

industry need to have a content strategy

in place okay

reputation

I your reputation offline versus online

right in an offline world your

reputation is how many referrals you

receive

I’m the different types of business

partnerships you might have okay but in

online world Google can’t see that so

Google has to have figured out a way to

determine your reputation online and it

uses things like authority signals or

trusted signals like reputation signals

okay so let’s let’s talk to you a few

these okay your reputation matters let’s

let’s first consider the basic social

profiles it sounds obvious but let’s say

make sure you got got all these guys set

up your LinkedIn Facebook Instagram look

at my business YouTube etc okay make

sure you got them set up you have a good

few you have a few posts already and

lined up to go out and your description

and your details are all there okay next

we want to look at the trusted business

profiles so chambers of commerce or the

trade the Better Business Bureau trust

toilet to name a few okay

so yeah the next one then we’re gonna

look at some industry specific sites so

trade associations additional review

sites awards trade shows and other other

listing sites okay so let’s look at some

examples here for home service

businesses you have home stars and

trusted pros for lawyers you have the

lawyers list.com for counselors and

therapists you have BC counselors okay

and even in the startup space you have

CrunchBase so find the ones that are

within your industry and make sure you

see you’re setting up a profile okay so

these these are this is another trust

signal that you need to take that box

alright once you have it all set up

be consistent sounds so obvious but you

need to make sure your information and

your images are consistent across all

the platforms specifically I’m talking

about your business name telephone

number address the category and the

description okay

you’d be really surprised at how many

businesses don’t have this information

in sync across all the platforms and

it’s just gonna can click confuse Google

and it’s gonna hammer your search

performance okay so making sure that all

the information is correct this is

important if you move address be trained

your telephone number if you do a

rebrand okay just make sure all the

profiles are in sync manager reviews

sounds obvious again but you need to

make sure that you are actually

answering your reviews online positive

and negative it’s good for your

customers to see that it’s also

important for Google to see that you’re

actively responding to reviews it’s good

customer service and then you need to

have a review strategy in place you know

ask your customers for reviews okay how

can we improve our reputation online

that’s considered Ettore signals well

what do I mean why – Authority signal is

is how many websites how many other

websites are talking about your website

okay how many times is your brand

mentioned online have you been featured

in the news have you are you contributor

to entrepreneur calm or some other

online resource I’ve used but have you

been in a tradeshow recently have you

spoken at a local networking event like

the Vancouver Business Network for

example these are all just as signals

that you need to take into consideration

alright so think in your industry what

are the common Authority signals like

and seek out these opportunities let’s

look at some tactics now to help you

promote your brand online

okay so see

guest blogging opportunities what do I

mean by this a guest blogging would be

getting featured writing a post and

getting featured on someone else’s blog

okay you’d be really surprised at how

many people how many companies websites

are actually looking for content

contributors okay and the idea here

would be that you get featured on their

website that you you are there for their

audience this is great when you don’t

have an audience yourself your top

topping into new audience okay how do

you go by doing this good question

okay go to the Google search in a member

in in quotes right for us close your

industry in this example right for us

plus photography right floor for us Plus

Fitness was held whatever your industry

is the all these types of websites now

are actually looking for content

contributors okay if you had time in

your hands you want to show your expert

knowledge on a wet wet website then you

contribute to these laws and these are

all valuable things on our reputation

and trust signals okay number two create

a create a piece of content that your

audience desires okay a great way to

promote yourself online is to create a

great resource stat that’s gonna solve

your customers problem this could be

something easy like a simple checklist

and a how-to guide or even something

more detailed like an e-book for example

okay see game joint-venture

opportunities alright who else

complements you who else is serving the

same audience can you join forces and

run an event together can you join

forces and do research and build some

piece of content together okay where

else can you get the brand and your name

out there or Facebook groups there are

tons of these them and they’re very very

active and podcasts and podcasts are

really scream a name for people to join

and in order consider one other online

communities for your industry the

turning on your on your brand and your

your the content strategy you have you

could ruin some social competitions

giveaways a great way to UM raise your

profile on certain social media

platforms okay depending again on your

industry create a freemium product which

is having a free we’re giving away a

free version of your product with

limited features to hope that people who

upgrade to the paid version okay

another thing you can do is check out

where your competitors are you okay

there’s loes great free tools out there

and one for example is by uh and

marketing expert called Neil Patel is

called uber suggests what you do is you

take the URL of your competitor you put

it in yeah it’s gonna spit back all the

other websites that are talking about

your competitor okay so you can see how

you’re featured here and they’re

featured here what I would suggest is

check out some one the links okay my

competitor was featured on this website

you wrote this article and I can do a

better job and that’s what you would do

then is you go away and you create your

better article it’s more informative

than you contact the author and say hey

do you mind referencing me as well

because I piece of my piece of a piece

of content are written is it’s pretty

good and remember here remembering hear

exactly what Andrew said as well it’s

all about keeping it consistent and

making sure you’re thinking about brand

congruence here okay so everywhere from

your website to your email to online as

you run to your imagery

everything is just got to be consistent

and then sync across everything okay the

slice inconsistencies is no display

people okay and and it’s just gonna

create that unsure feeling so make sure

that everything is in sync consistent

that’s right you’re present so bringing

it all together okay so you have a brand

and you could be thinking about ways to

improve this you want to get you want to

get curious as Angie says you want to do

something do some digging yourself

then you want to consider is it a

refresh or is it a total rebrand but the

main part here is this – keeping it

consistent right then I touched on um

four elements here which is the first it

was the foundations right so you’re

getting a website your website really is

the foundations of what you need to do

to get that sort of take all the boxes

there your website next you want to look

at content and content strategy right so

putting dedicating time to doing it each

week but it’s gonna know that you’re

gonna see the benefits and over the long

run

third we looked at your reputation and

IO important it is to manage your

reputation online and seek out other

reputable and sources particularly to

your industry and lastly I gave you some

tactics there and help you promote

yourself online

okay so I’ve feel a probably balm to you

a lot of that there very quickly so I

have collected all my thoughts and notes

that’s gonna help you and help you in

getting your brand fanned online into a

nice little checklist here so I’ve

created a checklist on what we’re gonna

do is I’m gonna we’re gonna email it out

afterwards and do all that all the

people are you’ve attended and andriy

was also created a resource as well

called tools to successfully manage your

brand that will also be included in the

may light and then lastly we’re offering

a complimentary twenty minutes cover

Ecole here alright so we realize that

people have time there to work on their

business and working on improving a

brand we’re working on Ted the digital

marketing side of the business is

something like people have time to do

that so we were offering a complimentary

20 min discovery call but I do myself I

Gavin just to see where the opportunity

is for people to go okay now we’re gonna

turn it over and feel some questions

okay so I saw a couple of questions

coming through as we were as we were

talking there Andrew so the first one is

for Andrew okay and let’s see if I can

get this right it says Andrew if I I’m

not sure of the direction I want to take

my brand I have loads of ideas we can’t

really just make a decision on how well

and what I want to do here that’s I get

the gist so the question is yeah so it

sounds like you got loads of ideas so

yeah they want a a bad place to start

like I said just to get curious just

think about how your how you want your

brand to look and who you’re trying to

attract so I think that’s the best

advice that I can give is just to really

figure out the market that you want to

draw to and give them that idea that

will really help you shape your brand in

the direction that you want to go

hopefully that answers that question

yeah I think that’s I think that’s good

and yeah question from Naomi who’s

saying what is the best word to count

for a long blog post Kevin and for a

long blog post

apparently it’s meant to be over 1200

words okay but again I’ll remind you

that you can use that then and chop it

up into smaller different ones so the

idea here is to make get as much value

from those longer resources as possible

that make sense

okay another question that I saw there

was um if you’re not a writer what are

some ways I can get my brand found

online so if if you’re not just doing

blog post or that sort of thing like

what are other ways I think you

mentioned them a little bit but maybe

you can just reiterate that yeah so yeah

a lot of people don’t like to write so

what do people will prefer and talking

on video and even if you don’t like

video a good way to do it is an

interview style

so if you were interviewing order other

industry leaders or your customers and

that might be away just because people

are more comfortable with a

conversational slide so that might suit

people and yeah otherwise you can keep

it all a lot of see a lot of business

coaches keeping it and motivational and

quote based all right so that’s what

they journeyed onto their social media

platform so it really depends good

hopefully an answer your question Naomi

I got another question from somebody

here that says what is your opinion on

templated websites for example

Squarespace Wix yeah that’s a great

question I can answer that one

yeah I’m what is so if those of you

don’t know there’s lots of various

template in websites available which is

an amazing time that we live in and be

able to take websites and edit them and

make them our own

I think a templated websites are great

if you’re starting out they are take a

bit of a learning curve so it does take

time on your part to do them and this is

great for DIY etc it’s also a way I have

nothing against squared pay so I’ve used

that platform a few times for some of

the work that I’ve had it really just

depends on your budget and what you’re

wanting out of that website so if you’re

hoping for a more customized website

Squarespace will definitely not be that

best option but if you’re okay with

using a template that somebody else is

using or but obviously apply your brand

elements to it then that would be the

way to go yeah I’d agree with you there

and you and square Squarespace and we’re

really good at starter starter websites

but if you’re looking for something more

robust to eat that is deeper that is

more different different types of things

I mean more flexibility more features

you probably want to be looking at a

wordpress or a custom build so I put

yeah like spare

space is really good for the more basic

sites may be interesting to talk about

how does a SEO aspect work on

squarespace’s their challenges or

downfall than working with the template

or website versus a custom website yeah

yeah do them I’ll say it again this is

less less flexibility that really it was

template websites and because they’re

heavy heavily built with code and

sometimes it’s hard to yeah to do much

flexibility there for sure WordPress is

the number one best in terms of search

SEO performance and what I would say is

they’re getting better the likes of

Squarespace and weeks

wiebe they’re getting better at and

helping users manage just gonna SEO side

but because they’re getting a lot of

they’re getting a lot of customers who

are asking for and when the customers

are asked the questions can you just do

this dismiss and they can’t do it then

these people are defaulting back to

WordPress from other platforms so I do

believe that they’re putting in a lot of

time and effort into it and getting them

to be more flexible on the SEO side yeah

okay we have another question here can

you comment on the social media

platforms which ones are trending

strongly Instagram / Facebook Linkedin

YouTube etc and where should one

concentrate their efforts for promoting

their brand and you wanna answer that

first Andrew then I’ll answer it as well

um yeah I think that definitely applies

to more to you but I can answer the best

way that I can I think as part of

branding platform it really depends on

what what type of talk but sorry what

market you’re interacting so if you’re

attracting somebody that is gonna be

maybe a younger demographic or an older

demographic that’s really gonna

determine where your customers are gonna

be so if they’re a younger demographic

they might be on Instagram or YouTube

but if they’re more of a business minded

or older demographic they might be on

Facebook

LinkedIn so it’s really important to

consider that first before you determine

a final answer just to find out where

your customers are know to ensure that

you’re reading

yeah I would’ve cleared today I think

for me Instagram is the platform that is

it has the most momentum at this moment

in time and demographics do slightly

different between Instagram and Facebook

Instagram slightly younger and Facebook

slightly older generation than LinkedIn

is definitely on the professional or the

professional side of things so um

YouTube then is yeah if you’re creating

video content and you’re gonna go for

that and I think for myself right now

Instagram probably the number one

platform that seems to be the most

engaging followed by Facebook but then

YouTube will be slightly slightly

separate if you’re going to be doing

video series in educating users through

video okay okay doesn’t

last chance asked a few more questions

and then we’ll wrap this thing up

anybody else have any more questions or

not and let’s move on okay excellent

yeah thank you everyone for joining us

today you very much for your attendance

will be I will send will be sending out

an email to you guys afterwards with to

check the checklist and the resource

there so feel free to the contact

details are here free free to reach out

to Andrew or myself if you have any

questions and we’re always happy to be

able to be combined some ideas office or

just get our opinion on things so um

yeah dart our contact information is

there yeah like Gavin said we’re both

business owners so we are going through

this as well I’m just learning how to

update our business so we’re in the same boat

I just wanna so yeah like you said if

you have any questions we’re happy to

answer and have a conversation thank you very much everyone thanks guys have a great day