Original content found here: Grade-Us Local Marketing

Out of all the Local SEO factors which have been found to have the greatest impact?

Links, reviews, GMB activity, and optimised content seems to be the key factors

A lot of the spammy tactics, things that are easily spammable, all correlated with strong rankings.

•   Putting the keyword in the business name.
•   Anchor text links with the keyword or city names in the anchor text.
•   Landing pages, local landing pages that had a lot of text on them.
•   Not a lot of good text, but just a lot of text.

So whenever we write landing pages, we write hopefully good text, but we write them long.